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数字赋能文化产业高质量发展

2021年04月23日 11:45:01
来源: 光明日报 作者: 徐梦周 胡青

  文化产业的发展始终同科技进步紧密联系、相辅相成。习近平总书记指出:“要顺应数字产业化和产业数字化发展趋势,加快发展新型文化业态,改造提升传统文化业态,提高质量效益和核心竞争力。”当前数字技术的成熟与普及,为我国加快文化产业供给侧结构性改革,实现高质量发展开辟了巨大空间。《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》明确提出实施文化产业数字化战略,加快发展新型文化企业、文化业态、文化消费模式,壮大数字创意、网络视听、数字出版、数字娱乐、线上演播等产业。作为全国数字经济发展高地,浙江忠实践行“八八战略”、奋力打造“重要窗口”,以满足人民日益增长的美好精神文化需求为导向,顺应数字产业化和产业数字化发展趋势,对推动文化产业与数字技术融合发展进行了积极探索和创新实践。数字文化企业异军突起,数字文化业态不断衍生,数字文化产业呈现强势引领态势,有效推动浙江文化产业繁荣发展,走出了一条具有时代特征、中国特色、浙江特点的数字赋能文化产业高质量发展之路,为健全现代文化产业体系提供了浙江样本。

  数字赋能拓展文化消费新空间

  旺(wang)盛的(de)(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)是文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)市(shi)场(chang)(chang)繁荣的(de)(de)(de)(de)集中(zhong)体现(xian)(xian)(xian),是文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)业(ye)高(gao)质量发(fa)展(zhan)(zhan)的(de)(de)(de)(de)重要基础。当前(qian)(qian)智能终(zhong)端(duan)的(de)(de)(de)(de)广泛普及(ji)和(he)移动(dong)支付的(de)(de)(de)(de)快速发(fa)展(zhan)(zhan),使(shi)得人(ren)们(men)能够实现(xian)(xian)(xian)基于移动(dong)终(zhong)端(duan)开展(zhan)(zhan)的(de)(de)(de)(de)全(quan)(quan)(quan)新(xin)(xin)领域和(he)全(quan)(quan)(quan)新(xin)(xin)场(chang)(chang)景(jing)(jing)的(de)(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)。云(yun)(yun)音乐会(hui)、云(yun)(yun)录制、云(yun)(yun)展(zhan)(zhan)览(lan)、云(yun)(yun)观(guan)影等(deng)云(yun)(yun)场(chang)(chang)景(jing)(jing)的(de)(de)(de)(de)大量涌现(xian)(xian)(xian),让(rang)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)越(yue)来越(yue)多(duo)(duo)地(di)(di)从(cong)线(xian)(xian)下走(zou)到线(xian)(xian)上(shang),扩大了文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)品的(de)(de)(de)(de)传播范围,形成(cheng)全(quan)(quan)(quan)民消(xiao)费(fei)(fei)的(de)(de)(de)(de)繁荣景(jing)(jing)象。《第47次中(zhong)国互(hu)联网(wang)络发(fa)展(zhan)(zhan)状况统计(ji)(ji)报告》显(xian)示(shi),截(jie)至2020年年底,我(wo)国网(wang)络音乐用(yong)(yong)(yong)户(hu)达6.58亿(yi)(yi),短(duan)视(shi)频用(yong)(yong)(yong)户(hu)达8.73亿(yi)(yi),网(wang)络游戏(xi)用(yong)(yong)(yong)户(hu)达5.18亿(yi)(yi),网(wang)络直播用(yong)(yong)(yong)户(hu)达6.17亿(yi)(yi),其中(zhong)游戏(xi)、真(zhen)人(ren)秀、演唱会(hui)以(yi)及(ji)体育直播用(yong)(yong)(yong)户(hu)分(fen)别达1.91亿(yi)(yi)、2.39亿(yi)(yi)、1.90亿(yi)(yi)和(he)1.38亿(yi)(yi)。对于广大人(ren)民群众而言,可以(yi)在(zai)(zai)(zai)任何时间、任何地(di)(di)点都接(jie)触到丰富多(duo)(duo)彩的(de)(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)成(cheng)果,文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)的(de)(de)(de)(de)获(huo)得感、幸(xing)福感油然(ran)而生(sheng)。浙江在(zai)(zai)(zai)数(shu)字(zi)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)业(ye)发(fa)展(zhan)(zhan)过程中(zhong),注重利用(yong)(yong)(yong)数(shu)字(zi)技术拓(tuo)(tuo)展(zhan)(zhan)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)的(de)(de)(de)(de)网(wang)络空(kong)间,积极探索(suo)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)品多(duo)(duo)渠道发(fa)布、多(duo)(duo)网(wang)络分(fen)发(fa)、多(duo)(duo)终(zhong)端(duan)呈现(xian)(xian)(xian),率先推进(jin)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)传播、消(xiao)费(fei)(fei)的(de)(de)(de)(de)数(shu)字(zi)化(hua)(hua)(hua)(hua)(hua)(hua)、在(zai)(zai)(zai)线(xian)(xian)化(hua)(hua)(hua)(hua)(hua)(hua),形成(cheng)了在(zai)(zai)(zai)线(xian)(xian)文(wen)(wen)(wen)(wen)娱(yu)、短(duan)视(shi)频、在(zai)(zai)(zai)线(xian)(xian)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)会(hui)展(zhan)(zhan)、在(zai)(zai)(zai)线(xian)(xian)教育等(deng)一(yi)(yi)批优势(shi)产(chan)业(ye)。例如杭州微拍(pai)堂文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)创(chuang)意有限公司首创(chuang)“直播拍(pai)卖(mai)+免(mian)费(fei)(fei)鉴(jian)宝”的(de)(de)(de)(de)全(quan)(quan)(quan)新(xin)(xin)商(shang)业(ye)模式(shi),打(da)破(po)了传统文(wen)(wen)(wen)(wen)玩在(zai)(zai)(zai)时间、空(kong)间上(shang)的(de)(de)(de)(de)限制,通(tong)过简单易(yi)(yi)用(yong)(yong)(yong)的(de)(de)(de)(de)线(xian)(xian)上(shang)竞拍(pai)模式(shi),革新(xin)(xin)了文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)艺术品市(shi)场(chang)(chang)交易(yi)(yi)规则,也(ye)让(rang)文(wen)(wen)(wen)(wen)玩交易(yi)(yi)逐(zhu)步走(zou)向大众。同时,浙江还(hai)注重数(shu)字(zi)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)的(de)(de)(de)(de)场(chang)(chang)景(jing)(jing)创(chuang)新(xin)(xin)和(he)用(yong)(yong)(yong)户(hu)体验升级,积极利用(yong)(yong)(yong)5G、大数(shu)据、云(yun)(yun)计(ji)(ji)算(suan)、人(ren)工(gong)(gong)智能等(deng)前(qian)(qian)沿技术不断提升文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)品品质、拓(tuo)(tuo)展(zhan)(zhan)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)服务种类、增(zeng)强消(xiao)费(fei)(fei)者体验。例如咪咕(gu)数(shu)字(zi)传媒秉承“创(chuang)新(xin)(xin)阅读(du)全(quan)(quan)(quan)场(chang)(chang)景(jing)(jing)沉浸体验”的(de)(de)(de)(de)发(fa)展(zhan)(zhan)方向,在(zai)(zai)(zai)原有数(shu)字(zi)阅读(du)的(de)(de)(de)(de)基础上(shang),打(da)造线(xian)(xian)上(shang)线(xian)(xian)下一(yi)(yi)体化(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)“云(yun)(yun)书(shu)店(dian)”,尝(chang)试(shi)(shi)为用(yong)(yong)(yong)户(hu)提供更多(duo)(duo)维的(de)(de)(de)(de)阅读(du)场(chang)(chang)景(jing)(jing)、更智慧的(de)(de)(de)(de)体验。同样(yang),网(wang)易(yi)(yi)云(yun)(yun)音乐率先运用(yong)(yong)(yong)人(ren)工(gong)(gong)智能生(sheng)成(cheng)歌单,尝(chang)试(shi)(shi)改(gai)变音乐探索(suo)、发(fa)现(xian)(xian)(xian)以(yi)及(ji)分(fen)享的(de)(de)(de)(de)形式(shi),满(man)足了用(yong)(yong)(yong)户(hu)多(duo)(duo)样(yang)化(hua)(hua)(hua)(hua)(hua)(hua)、个(ge)性化(hua)(hua)(hua)(hua)(hua)(hua)需求。可以(yi)预见,数(shu)字(zi)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)场(chang)(chang)景(jing)(jing)的(de)(de)(de)(de)日益丰富和(he)百姓消(xiao)费(fei)(fei)体验的(de)(de)(de)(de)不断改(gai)善,将进(jin)一(yi)(yi)步激发(fa)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)费(fei)(fei)的(de)(de)(de)(de)潜(qian)力。

  数字赋能打造文化创制新模式

  数(shu)字(zi)(zi)(zi)技(ji)(ji)(ji)(ji)术(shu)对文化(hua)(hua)(hua)产(chan)(chan)业(ye)(ye)(ye)高质量发(fa)展(zhan)的(de)(de)重(zhong)要(yao)影(ying)响还体现在(zai)创(chuang)(chuang)(chuang)作(zuo)(zuo)(zuo)、生产(chan)(chan)环节(jie)。文化(hua)(hua)(hua)产(chan)(chan)业(ye)(ye)(ye)发(fa)展(zhan)实践中(zhong)(zhong)(zhong),浙江高度重(zhong)视(shi)(shi)(shi)(shi)数(shu)字(zi)(zi)(zi)文化(hua)(hua)(hua)技(ji)(ji)(ji)(ji)术(shu)创(chuang)(chuang)(chuang)新(xin)(xin)需求,充分发(fa)挥企业(ye)(ye)(ye)在(zai)数(shu)字(zi)(zi)(zi)技(ji)(ji)(ji)(ji)术(shu)创(chuang)(chuang)(chuang)新(xin)(xin)中(zhong)(zhong)(zhong)的(de)(de)主体作(zuo)(zuo)(zuo)用(yong)(yong),着力推(tui)动文化(hua)(hua)(hua)产(chan)(chan)业(ye)(ye)(ye)数(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)转型的(de)(de)共性(xing)技(ji)(ji)(ji)(ji)术(shu)、关(guan)键技(ji)(ji)(ji)(ji)术(shu)研发(fa)与应用(yong)(yong),重(zhong)点开发(fa)内(nei)容可视(shi)(shi)(shi)(shi)化(hua)(hua)(hua)呈(cheng)现、互动化(hua)(hua)(hua)传播、沉浸化(hua)(hua)(hua)体验(yan)技(ji)(ji)(ji)(ji)术(shu)应用(yong)(yong)系统(tong)平台与产(chan)(chan)品,培育形(xing)成(cheng)了一批具有自(zi)主研发(fa)能(neng)力的(de)(de)文化(hua)(hua)(hua)科(ke)技(ji)(ji)(ji)(ji)企业(ye)(ye)(ye)。例(li)如作(zuo)(zuo)(zuo)为(wei)(wei)国内(nei)数(shu)字(zi)(zi)(zi)影(ying)视(shi)(shi)(shi)(shi)领(ling)域龙(long)头企业(ye)(ye)(ye)的(de)(de)杭州时光坐标影(ying)视(shi)(shi)(shi)(shi)传媒(mei)股份有限公司,坚持(chi)将“全(quan)流(liu)程影(ying)视(shi)(shi)(shi)(shi)创(chuang)(chuang)(chuang)作(zuo)(zuo)(zuo)科(ke)技(ji)(ji)(ji)(ji)化(hua)(hua)(hua)、流(liu)程化(hua)(hua)(hua)、可视(shi)(shi)(shi)(shi)化(hua)(hua)(hua)”作(zuo)(zuo)(zuo)为(wei)(wei)发(fa)展(zhan)理(li)念,建(jian)立(li)国内(nei)领(ling)先的(de)(de)数(shu)字(zi)(zi)(zi)电(dian)影(ying)虚拟(ni)摄(she)影(ying)棚(peng),形(xing)成(cheng)拥有自(zi)主知识产(chan)(chan)权的(de)(de)“数(shu)字(zi)(zi)(zi)高清(qing)虚拟(ni)场景资产(chan)(chan)库”。同样,国内(nei)动漫(man)行(xing)业(ye)(ye)(ye)领(ling)军(jun)企业(ye)(ye)(ye)——玄机科(ke)技(ji)(ji)(ji)(ji),通过加大数(shu)字(zi)(zi)(zi)技(ji)(ji)(ji)(ji)术(shu)投入,为(wei)(wei)动画制作(zuo)(zuo)(zuo)节(jie)省(sheng)了时间与成(cheng)本。数(shu)字(zi)(zi)(zi)技(ji)(ji)(ji)(ji)术(shu)的(de)(de)进步也(ye)(ye)在(zai)推(tui)动着文化(hua)(hua)(hua)内(nei)容的(de)(de)创(chuang)(chuang)(chuang)造(zao)者从小规(gui)(gui)模专(zhuan)业(ye)(ye)(ye)作(zuo)(zuo)(zuo)者向大规(gui)(gui)模业(ye)(ye)(ye)余(yu)作(zuo)(zuo)(zuo)者迁移。凭借开放性(xing)、低门槛和互动性(xing)优势,数(shu)字(zi)(zi)(zi)技(ji)(ji)(ji)(ji)术(shu)激活了亿万民众的(de)(de)创(chuang)(chuang)(chuang)新(xin)(xin)创(chuang)(chuang)(chuang)造(zao)潜力,兴起了文化(hua)(hua)(hua)领(ling)域“大众创(chuang)(chuang)(chuang)业(ye)(ye)(ye)、万众创(chuang)(chuang)(chuang)新(xin)(xin)”的(de)(de)热潮。2017年,首个“中(zhong)(zhong)(zhong)国网(wang)络(luo)(luo)作(zuo)(zuo)(zuo)家(jia)村(cun)”落户杭州,在(zai)为(wei)(wei)众多网(wang)络(luo)(luo)作(zuo)(zuo)(zuo)家(jia)提供优质创(chuang)(chuang)(chuang)作(zuo)(zuo)(zuo)环境的(de)(de)同时,“中(zhong)(zhong)(zhong)国网(wang)络(luo)(luo)作(zuo)(zuo)(zuo)家(jia)村(cun)”也(ye)(ye)致力于打通从网(wang)络(luo)(luo)文学创(chuang)(chuang)(chuang)作(zuo)(zuo)(zuo)到数(shu)字(zi)(zi)(zi)出版再到IP衍生服务(wu)的(de)(de)网(wang)络(luo)(luo)文学全(quan)产(chan)(chan)业(ye)(ye)(ye)链条,为(wei)(wei)中(zhong)(zhong)(zhong)国网(wang)络(luo)(luo)文学事业(ye)(ye)(ye)和网(wang)络(luo)(luo)文学产(chan)(chan)业(ye)(ye)(ye)发(fa)展(zhan)积(ji)蓄新(xin)(xin)动力,推(tui)动浙江网(wang)络(luo)(luo)文学持(chi)续(xu)走在(zai)全(quan)国前列(lie)。

  数字赋能创造文化产品新内容

  文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)业(ye)高(gao)质(zhi)量发(fa)(fa)展(zhan)关键在(zai)(zai)于文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)内(nei)容的(de)优化(hua)(hua)(hua)(hua)(hua)(hua)精进、创(chuang)(chuang)造(zao)创(chuang)(chuang)新。浙(zhe)江在(zai)(zai)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)业(ye)发(fa)(fa)展(zhan)的(de)实(shi)践(jian)中(zhong),深(shen)刻把握数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)内(nei)容属性,创(chuang)(chuang)新运用数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)技(ji)术(shu)对文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)资源(yuan)进行深(shen)度开发(fa)(fa),充分挖(wa)掘中(zhong)华(hua)(hua)优秀传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)蕴含的(de)思(si)想观(guan)念(nian)和人文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)精神(shen),不(bu)断加强数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)业(ye)原创(chuang)(chuang)能(neng)力建设,培育塑(su)造(zao)了一(yi)批(pi)具(ju)有(you)传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)特(te)(te)色的(de)IP,并借(jie)助动(dong)漫游戏(xi)、网(wang)络文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)学、网(wang)络音乐(le)、网(wang)络视(shi)频、数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)艺术(shu)、创(chuang)(chuang)意设计等(deng)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)业(ye)形态(tai),推(tui)动(dong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)IP的(de)开发(fa)(fa)与(yu)(yu)(yu)转(zhuan)化(hua)(hua)(hua)(hua)(hua)(hua),着力打造(zao)具(ju)有(you)国际影(ying)响力的(de)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)品(pin)牌(pai),提高(gao)优质(zhi)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)内(nei)容有(you)效供给水(shui)平(ping),拓展(zhan)中(zhong)华(hua)(hua)优秀传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)传(chuan)(chuan)(chuan)(chuan)播渠道,弘(hong)扬中(zhong)华(hua)(hua)优秀传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)当(dang)代价值,也向(xiang)世界(jie)展(zhan)示(shi)了中(zhong)华(hua)(hua)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)独特(te)(te)魅力。例如杭州微(wei)念(nian)品(pin)牌(pai)管理(li)有(you)限公司以(yi)中(zhong)国传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)饮食文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)为切入口,依托李子柒等(deng)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)IP,通过(guo)IP内(nei)容运营(ying)与(yu)(yu)(yu)品(pin)牌(pai)运营(ying),以(yi)线上(shang)直(zhi)播的(de)方式(shi)展(zhan)示(shi)具(ju)有(you)鲜明国风元素的(de)传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)美食、手工艺制作(zuo)过(guo)程,讲述(shu)非物质(zhi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)遗产(chan)(chan)传(chuan)(chuan)(chuan)(chuan)承故事,满足粉丝(si)线上(shang)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)精神(shen)消费(fei)(fei)需求(qiu),让千万(wan)外(wai)国民众(zhong)了解中(zhong)国、爱上(shang)中(zhong)国。在(zai)(zai)注重传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)资源(yuan)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)化(hua)(hua)(hua)(hua)(hua)(hua)开发(fa)(fa)的(de)同时,浙(zhe)江也积极推(tui)动(dong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)要素与(yu)(yu)(yu)实(shi)体(ti)(ti)经(jing)济(ji)融合(he)发(fa)(fa)展(zhan),提升(sheng)相关产(chan)(chan)业(ye)的(de)经(jing)济(ji)附加值,形成“文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)资源(yuan)开发(fa)(fa)—文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)要素转(zhuan)化(hua)(hua)(hua)(hua)(hua)(hua)—实(shi)体(ti)(ti)产(chan)(chan)业(ye)融合(he)”的(de)产(chan)(chan)业(ye)链条。例如以(yi)万(wan)事利(li)为代表的(de)丝(si)绸服饰制造(zao)企(qi)业(ye),通过(guo)企(qi)业(ye)设计、生(sheng)产(chan)(chan)、运营(ying)、营(ying)销管理(li)全流程的(de)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)化(hua)(hua)(hua)(hua)(hua)(hua)转(zhuan)型,形成消费(fei)(fei)者需求(qiu)的(de)数(shu)(shu)(shu)(shu)(shu)据洞察、丝(si)绸产(chan)(chan)品(pin)的(de)个性定(ding)制、丝(si)绸文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)精准(zhun)传(chuan)(chuan)(chuan)(chuan)播,实(shi)现(xian)丝(si)绸从“面料”到“材料”再到“载体(ti)(ti)”的(de)跃升(sheng),走出一(yi)条传(chuan)(chuan)(chuan)(chuan)统(tong)(tong)丝(si)绸产(chan)(chan)业(ye)与(yu)(yu)(yu)数(shu)(shu)(shu)(shu)(shu)字(zi)(zi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)创(chuang)(chuang)意跨(kua)界(jie)融合(he)的(de)创(chuang)(chuang)新之路。

  数字赋能营造文化产业新生态

  数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)时代产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)竞争的(de)(de)(de)关键在于生(sheng)(sheng)态(tai)系(xi)(xi)统的(de)(de)(de)建(jian)构(gou)。数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)技术(shu)赋(fu)予企(qi)(qi)业(ye)(ye)(ye)组(zu)织变革的(de)(de)(de)重大(da)机(ji)遇。依靠平(ping)(ping)台支(zhi)撑和(he)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)链的(de)(de)(de)不(bu)断(duan)延伸,数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)企(qi)(qi)业(ye)(ye)(ye)围绕用户需求,连接(jie)起文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)价值链的(de)(de)(de)关键点(dian),不(bu)断(duan)构(gou)建(jian)和(he)完善文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)的(de)(de)(de)创(chuang)(chuang)(chuang)新(xin)创(chuang)(chuang)(chuang)业(ye)(ye)(ye)生(sheng)(sheng)态(tai)系(xi)(xi)统,推动(dong)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)服(fu)务能力(li)和(he)整体竞争力(li)的(de)(de)(de)有效提升(sheng)。在浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang),沿着(zhe)内容(rong)共创(chuang)(chuang)(chuang)、价值共享的(de)(de)(de)理念(nian),各类文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)平(ping)(ping)台不(bu)断(duan)涌现。比如,面向公共文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)服(fu)务,浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)积(ji)极开发(fa)(fa)(fa)“浙(zhe)(zhe)(zhe)(zhe)里好(hao)玩”数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)旅(lv)服(fu)务平(ping)(ping)台,实现了(le)全省(sheng)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅(lv)游(you)资(zi)源产(chan)(chan)(chan)(chan)品(pin)(pin)在线预(yu)约(yue)预(yu)订(ding)。在企(qi)(qi)业(ye)(ye)(ye)层(ceng)面,网(wang)(wang)络(luo)文(wen)(wen)(wen)(wen)(wen)学、网(wang)(wang)络(luo)视频、影视传媒、动(dong)漫网(wang)(wang)游(you)等数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)领域领军企(qi)(qi)业(ye)(ye)(ye)逐(zhu)步(bu)围绕内容(rong)创(chuang)(chuang)(chuang)作(zuo)开展(zhan)融合创(chuang)(chuang)(chuang)新(xin),进一步(bu)丰富和(he)完善数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)内容(rong)生(sheng)(sheng)态(tai)体系(xi)(xi)。如“浙(zhe)(zhe)(zhe)(zhe)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)”由“浙(zhe)(zhe)(zhe)(zhe)报传媒”通过资(zi)产(chan)(chan)(chan)(chan)重组(zu)转型,大(da)力(li)发(fa)(fa)(fa)展(zhan)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)娱乐、大(da)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)据、数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)体育等核心(xin)业(ye)(ye)(ye)务,深度参(can)与“城(cheng)市(shi)大(da)脑”“数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)”等智(zhi)慧城(cheng)市(shi)和(he)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)政务建(jian)设(she)(she)。良(liang)好(hao)的(de)(de)(de)生(sheng)(sheng)态(tai)构(gou)建(jian)离不(bu)开政府投入与政策支(zhi)撑。在数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)发(fa)(fa)(fa)展(zhan)的(de)(de)(de)实践中(zhong),浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)发(fa)(fa)(fa)挥(hui)首批(pi)国家(jia)(jia)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)经济(ji)创(chuang)(chuang)(chuang)新(xin)发(fa)(fa)(fa)展(zhan)试(shi)验区建(jian)设(she)(she)优势(shi),打(da)造(zao)一批(pi)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)创(chuang)(chuang)(chuang)新(xin)创(chuang)(chuang)(chuang)业(ye)(ye)(ye)、公共服(fu)务和(he)要素保(bao)障的(de)(de)(de)高能级载(zai)体。作(zuo)为浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)发(fa)(fa)(fa)展(zhan)的(de)(de)(de)主(zhu)(zhu)平(ping)(ping)台,之江(jiang)(jiang)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)带重点(dian)建(jian)设(she)(she)项(xiang)目中(zhong)的(de)(de)(de)半数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)以上为数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)项(xiang)目,涉及(ji)建(jian)设(she)(she)投资(zi)总(zong)金额约(yue)630亿元(yuan)。在此基础上,浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)组(zu)建(jian)成(cheng)立(li)省(sheng)文(wen)(wen)(wen)(wen)(wen)投集(ji)团(tuan),设(she)(she)立(li)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)支(zhi)行或专营(ying)机(ji)构(gou)16家(jia)(jia),设(she)(she)立(li)省(sheng)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)投资(zi)主(zhu)(zhu)题基金、浙(zhe)(zhe)(zhe)(zhe)江(jiang)(jiang)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)成(cheng)长基金,均将数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)企(qi)(qi)业(ye)(ye)(ye)和(he)项(xiang)目作(zuo)为主(zhu)(zhu)要投资(zi)方向,为数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)发(fa)(fa)(fa)展(zhan)提供金融保(bao)障。世(shi)界(jie)互(hu)联(lian)网(wang)(wang)大(da)会·乌镇峰会、中(zhong)国国际动(dong)漫节、中(zhong)国义乌文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅(lv)游(you)产(chan)(chan)(chan)(chan)品(pin)(pin)博览会、中(zhong)国数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)阅读(du)大(da)会以及(ji)横店影视产(chan)(chan)(chan)(chan)权交易中(zhong)心(xin)等也推动(dong)了(le)新(xin)型业(ye)(ye)(ye)态(tai)、高端要素的(de)(de)(de)加快集(ji)聚,为营(ying)造(zao)有利于数(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)字(zi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)产(chan)(chan)(chan)(chan)业(ye)(ye)(ye)创(chuang)(chuang)(chuang)新(xin)创(chuang)(chuang)(chuang)业(ye)(ye)(ye)创(chuang)(chuang)(chuang)造(zao)的(de)(de)(de)良(liang)好(hao)发(fa)(fa)(fa)展(zhan)环境提供了(le)有力(li)支(zhi)撑。

  (作者:徐梦周、胡 青,均系浙江省中国特色社会主义理论体系研究中心省委党校基地研究员)

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